Double the Success in Half the Time

Industry: Marketing

About the company: Tradedoubler is a Stockholm-based global affiliate marketing network with 21 years of expertise in data marketing innovation. They are home to over 260 employees, working from 13 different offices. The company operates in 81 countries worldwide.

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My Lindholm
My Lindholm

HR Partner

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The Challenges

When My started working at Tradedoubler in November of 2019, the company was mainly using Excel sheets to keep track of their most important HR data. This meant most data came through email, had to be sorted, and took a lot of time with less-than-reliable results. 

This was an issue specifically when it came to producing reports. Not only did it take days to track the data, but it was also hard to operate with full confidence that the report was as accurate as possible. The process simply was not smooth enough. 

You always needed to double-check for every single employee.

Tradedoubler needed a solution that would help reduce time and improve accuracy. They needed a solution that would be both GDPR-compliant and flexible to the changing needs across multiple European countries

  • Manual processes and unreliable data

  • The inability to create reports for data-driven decisions

  • Too much time spent maintaining data

years in business

We are a really entrepreneurial company, so a decision does not take much time when you find the right tool.

The Decision

As an international company, Tradedoubler knew that their needs were diverse, and they needed a solution that could accommodate those needs. This meant finding user-friendly and reliable software to help ensure global implementation would be seamless.

They also needed a system that could not only collect their employee data but could track it. They needed reliable reporting to help power decision-making. In the end, this meant deciding on Personio as their solution of choice.

When it came to deciding on Personio, Tradedoubler’s CEO, Matthias Stadelmeyer, was actively involved in the decision-making process. After introducing Personio, it only took 12 days to decide that it was the ideal solution to help Tradedoubler’s HR processes.

In Matthias’ own words, “Personio is very straightforward and easy to understand and easy to use. It also fits our needs (not too much, not too little). The support of the salesperson was also very good – relevant, fact-based, direct.”

The Implementation

By the time My began working at Tradedoubler, Personio had already been chosen and implementation was well underway. This meant that in her second week, she was tasked with helping pick up this system and running with it.

And for My, it was easier than she could have hoped. “Something I am really amazed about is all the step-by-step guides that Personio has and the guidance… They are so easy to follow.” This allowed her to help set up Personio in ten different countries.

I was really amazed at how easy it was to follow Personio’s guidance.

In fact, given the resources and guides that Personio offers, whenever she needed a new function or process, there was almost always a guide there to help her along the way. The result was a seamless and tailored implementation process to their needs.

The Result

As hoped, the introduction of Personio saved My and her team time, boosted the reliability of their data, and made reporting easier than ever. The result was even more transparency to help them design and deliver strategic HR initiatives.

As My puts it, “We can see how many people are onboarding, how many are offboarding, and we can track that everybody has the right access and everybody gets the right information. For me to know exactly who is joining and where daily, that gives us a great level of transparency.”

It also provided a new level of cooperation between country managers across markets. Before Personio, country managers (not HR employees) were tasked with collecting relevant HR data. Now, that data is automatically collected, and “we can focus our meetings on other things rather than just HR data,” as My states.

When customers, internal stakeholders or local governments require data, they can have reports prepared in only a few clicks. Tracking is easier, information is more correct and everyone has access to exactly what they need.

  • One GDPR-proof solution for 13 offices

  • Proper access to reliable data for reporting

  • More time for strategic initiatives

Their Favourite Part of Personio

My appreciates the fact that Personio is both user-friendly and adjustable, she puts it best, “My favourite part of Personio is that I can seamlessly adjust it. When something changes in the company, I can adjust it very easily.”

On top of that, she goes on to describe the user-friendliness of Personio, “When we implemented Personio, I went to our different offices and there were never that many questions since it made sense how to use it.”

My and her team now have the time they need to make strategic decisions while relying on clean, clear data that can be pulled up in moments. For them, this is the best part about working with Personio.

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