Regional Marketing Manager Benelux (d/f/m)
Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
This role requires 3 days per week in the office and is based in Amsterdam.
If you're keen to turn the curious into customers and bring your passion for engaging audiences to life, a marketing career at Personio could be an ideal fit. You'll play a key role in generating demand, enhancing brand awareness, and directly driving business growth. Join us to build a thriving community that sets the standard in the HR technology industry and beyond.
As Regional Marketing Manager for Benelux, you'll take full ownership of the marketing strategy and execution in your region, acting as the Chief Marketing Officer for Benelux. You'll adapt and implement our overarching marketing strategy to meet the unique demands, audiences, and market characteristics of the region, with pipeline as your north-star metric. You'll collaborate across departments, blending owned, earned, and paid channels to execute integrated marketing strategies focused on demand creation, capture, and conversion.
Role Responsibilities: What you'll do
Strategic Planning & Execution: Develop and execute a cohesive, localized marketing strategy that aligns with global objectives and regional needs, taking full ownership of your regional channels with a focus on velocity and quality of execution.
Pipeline Management: Own the regional marketing generated pipeline plan and oversee the full funnel journey from awareness to conversion, ensuring alignment with sales goals and revenue targets.
Channel Integration: Lead the integration of owned, earned, and paid channels to optimize funnel performance, acting as the point of contact for online and offline communities. Partner with specific channel owners to maximise results.
Market Expertise: Serve as an expert in Benelux market dynamics, customer behavior, and competitive landscape, tailoring global campaigns to regional nuances.
Stakeholder Collaboration: Build productive relationships with sales, marketing partners, and external vendors, co-creating campaigns and ensuring seamless funnel transitions.
Performance Tracking & Optimization: Monitor pipeline and leading indicator metrics to rapidly measure campaign effectiveness, gathering market insights to enhance execution speed and quality.
Role Requirements: What you need to succeed
Experience & Language: You have 5-10 years of experience in B2B marketing roles and are fluent in Dutch and English, with strong communication skills to build effective pathways across multiple stakeholders.
Market Knowledge: You have a deep understanding of regional markets, audiences, and cultural nuances in the Benelux region, with the ability to tailor strategies to local contexts.
Strategic Thinking: You see the bigger picture and align execution with long-term goals, creating cohesive, goal-driven multi-channel strategies rather than focusing on individual channels.
Analytical Acumen: You're data-driven in your decision-making, with a strong focus on optimizing strategies and measuring impact through pipeline and leading indicator metrics.
Collaborative Leadership: You effectively bring together cross-functional teams to achieve shared objectives, leading regional sales alignment and driving results with marketing and sales stakeholders.
Ownership & Decision-Making: You take full ownership of regional marketing initiatives, acting as a strategic decision-maker who ensures results align with global objectives. Own regional campaigns from brand awareness to ABM.
Execution Excellence: You roll up your sleeves to execute with both velocity and quality, raising the bar on what excellence looks like and ensuring goal-oriented marketing activities drive pipeline creation and growth.
Insight-Driven: You continuously gather and share valuable market intelligence to inform strategic decisions and optimize plan performance.
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
Make an impact on the environment and society with 1 (fully paid) Impact Day
Receive generous family leave, child support, mental health support, and sabbatical opportunities
We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch
