Social Content Creator (d/f/m)
Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
The Role: How you'll make an impact at Personio
This role requires 3 days per week in the office and is based in Amsterdam or London.
Please include examples of your work within your application.
2B SaaS isn't usually the stuff of viral legend, but at Personio, we're rewriting the rules. As our Social Media Content Creator, you'll be the storyteller driving brand awareness and demand generation for Personio. You'll translate HR insights into content that stops the scroll, positioning us as the brand people screenshot, debate, and seek out.
You live and breathe social media, knowing the platforms, creators, and trends better than anyone. You're the person who can't help but dissect why a post went viral, who spots patterns in engagement before they become trends. You light up at the prospect of interviewing customers, colleagues, and industry experts because you know that's where the gold is: the human stories, the unexpected insights, the moments that make people lean in and pay attention.
Role Responsibilities: What you'll do
Content creation & amplification: You craft the content people can't help but share: short form video that educates, memes that land, LinkedIn posts that spark debate, carousels that inform, stories that resonate. You write and design with a voice that's clever, relatable, and unmistakably Personio, constantly experimenting with formats. Then you strategically repurpose and adapt each piece across channels, ensuring every insight works harder and reaches further.
Brand building & demand generation: You position Personio as the HR brand people actively choose to follow, discuss, and partner with. Your content doesn't just get views; it drives awareness, builds consideration, and feeds the pipeline with audiences primed to convert.
Employee advocacy & enablement: You champion colleagues across the business to become brand evangelists, empowering them with the tools, content, and confidence to amplify Personio's voice on LinkedIn. You understand that the best brand building happens when the entire company shows up authentically online.
Collaboration & community building: You partner with customers, employees, and industry voices to co-create content that HR professionals screenshot and share. You respond to comments and direct messages with warmth and authenticity, sparking conversations that embody Personio's values and go beyond surface-level engagement.
Strategic planning & optimization: You own your content calendar, ensuring a consistent, engaging presence whilst staying agile and fresh. You obsess over the data, understanding what resonates and why, then use those insights to refine your approach and demonstrate clear links between creative work and business outcomes.
Role Requirements: What you need to succeed
Experience & Language: You have 1-3 years of experience making brands pop on social media (Linkedin, Instagram are a must). Fluency in English required (experience in B2B, SaaS, or HR is a plus; Dutch or German fluency is also a plus).
Visual & Video Content Creation: You're skilled in creating thumb-stopping visual and video content using tools like Canva, Figma, Descript, CapCut, or your own secret weapon.
Copywriting Excellence: You write copy that makes people double-take and double-tap, crafting messages that are clever, relatable, and drive engagement.
Analytical Mindset: You love turning insights into 'aha!' moments, using data to measure performance and linking content back to tangible business goals.
Repurposing Champion: You're skilled at turning one great idea into a week's worth of content, maximizing value across multiple formats and channels.
Trend-Spotting & Experimentation: You're always first to spot a trend, dissect hooks and algorithm developments, and experiment with new formats that make sense for the brand and audience.
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
Make an impact on the environment and society with 1 (fully paid) Impact Day
Receive generous family leave, child support, mental health support, and sabbatical opportunities
We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.
Community & Authenticity: You engage with warmth and authenticity, starting meaningful conversations while never missing a chance to drop a well-timed meme or GIF.
