Beyond HR: Success With People Workflow Automation

The focus for About You was on streamlining existing processes and automating manual, time-consuming activities.“That’s why you should start by questioning every process to find out where there’s still potential for automation,” says Annika. To identify potential improvements, About You worked closely with Personio’s Customer Success Management from the very beginning.

“Our customer success manager is a great sparring partner and a real expert with the system. They know the needs of medium-sized and fast-growing companies. They help us question and optimise existing processes,” explains Annika.

She continues: “It helps to think about where we can still improve internal processes and the new functionalities that will increase the organisation’s efficiency even more. As one of Personio’s larger customers, we also gave a lot of feedback and found it exciting to see the evolution of the product roadmap.”

People Workflow Automation includes the integration of applications and teams to drive productivity across the entire business. For About You, this resulted in seamless workflows that can already be seen in their onboarding process.“In the past, onboarding came with huge manual effort, a lot of communication back and forth, including teams such as IT.

With Personio, several processes have now become much more efficient,” reports Annika. The relocation process has also been revised and enables the company to attract international talent even more efficiently. And, with the integration with DATEV, payroll can now be handled internally with ease.

In addition, the Personio Marketplace allows flexibility in connecting even more applications. “We have the possibility to connect specialised tools and create automated workflows from which we benefit across teams.”

This is because the data from connected specialised tools such as Peakon or Leapsome, which we use for performance management and regular pulse checks, is also synchronised with Personio and stored centrally.“Our vision is to make Personio the core of our system landscape and to merge all employee processes in it.”

A strategic partnership has been formed between About You and Personio, based on a shared vision of smooth, automated people processes.“Higher performance, greater automation and improved data quality: these are our goals for the new workflows,” summarises Annika.

Already, their HR team gains more time for strategic HR topics, with a strong focus on an optimal onboarding experience, employee development and the topic of diversity and inclusion explains the HR director.