Regional Marketing Manager - Spain

Marketing
Full Time
Madrid
Apply now

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role is based (hybrid) in our Madrid office (remote applicants will not be eligible).

As a Regional Marketing Manager - Spain, you will take full ownership of the marketing strategy and its execution in your region, serving as the primary point of contact for stakeholders across various departments. Acting as the Chief Marketing Officer for your region, your primary responsibility is to adapt and implement the overarching marketing strategy to meet the unique demands, audiences, and market characteristics of your region.

Our overarching objectives are to:

  • Create demand and generate interest.

  • Drive pipeline volume and progression.

  • Build and grow Personio's presence, brand equity, and impact in the region.

While pipeline is our north-star metric, we also prioritize other leading indicators, including engagement and upper-funnel metrics, to ensure comprehensive growth.

You will collaborate across departments, blending owned, earned, and paid channels to execute integrated marketing strategies focused on demand creation, capture and conversion.

Role Responsibilities:

Strategic Planning and Execution

  • Develop a cohesive and localized marketing strategy that aligns with global objectives and regional needs.

  • Act as a strategic planner who not only sets the direction but also oversees its multi-channel execution in partnership with relevant marketing stakeholders.

  • Ensure marketing activities are goal-oriented and prioritize pipeline creation, growth, and revenue alignment.

Channel Coordination

  • Maintain a comprehensive understanding of all marketing channels, ensuring strategic alignment across teams.

  • Lead integration of owned, earned, and paid channels to optimize funnel performance.

  • Work collaboratively with channel specialists to implement regionally adapted campaigns.

Pipeline Management

  • Own the regional pipeline plan, including its alignment with sales goals and revenue targets.

  • Oversee the full funnel journey of prospects from awareness to conversion.

Market Expertise and Adaptation

  • Be an expert in your region’s market dynamics, customer behavior, and competitive landscape.

  • Tailor global campaigns to suit regional nuances while maintaining strategic alignment with overall company goals.

Stakeholder Collaboration

  • Build and sustain productive relationships with internal and external stakeholders, including sales counterparts, marketing partners, and external vendors.

  • Co-create sales campaigns, integrating lead lifecycle management into broader regional marketing strategies.

Performance Tracking and Optimization

  • Track pipeline and leading indicator metrics to measure and refine the effectiveness of campaigns.

  • Gather and share market insights to enhance planning, execution, and future performance.

Role Requirements:

  • Market Knowledge: Deep understanding of regional markets, audiences, and cultural nuances.

  • Strategic Thinking: Ability to see the bigger picture and align execution with long-term goals.

  • Collaborative Leadership: Effectively bring together cross-functional teams to achieve shared objectives.

  • Analytical Acumen: Strong focus on data-driven decision-making to optimize strategies and measure impact.

  • Communication Skills: Build and maintain effective communication pathways across multiple stakeholders.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

  • Make an impact on the environment and society with fully paid Impact Days

  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

  • Find your best way to work with our office-led, remote-friendly PersonioFlex!

  • Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

  • Engage in a high-impact working environment with flat hierarchies and short decision-making processes

Apply now