Product Marketing Manager, Apps Portfolio (d/f/m)
Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
(12-month Contract)
This position is office-based (hybrid) in either Dublin, Munich, Berlin, London, or Amsterdam.
The Role: How you'll make an impact at Personio
Your role as a Product Marketing Manager will lead on evangelising some of our key solutions that extend the use of our product more widely across the employee lifecycle. The Senior Product Marketing Manager will develop stellar Sales Enablement materials that support sales to win customers. This individual will have responsibility for smooth running of product launches, and will define positioning, messaging and strategic GTM activities.
We’re looking for someone who is curious, ever-so-slightly geeky by nature, and will be inspired and motivated by Personio’s mission of enabling better organisations.
Role Responsibilities: What you'll do
We need a flexible and driven individual who can translate complex tech products into clear marketing materials. You will thrive in our fast-paced environment, and get to work in a rapidly growing organisation with the opportunity to make an impact every day.
Understand our customers within our target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy
Create clear, concise positioning and messaging that centers on value for our Apps
Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services
Partner with colleagues in Product to help shape product and feature direction
Deeply understand and stay current on the competitive landscape for the products you serve and collaborate with the Competitive Intelligence Manager to bring actionable insights to our product and field teams
Build a strong partnership with sales, account management, product and marketing teams
Role Requirements: What you need to succeed
Experience: You have several years of experience in a Product Marketing role, where you launched products with results to show. Ideally with previous experience in SaaS companies with solutions in the B2B world within the HR space.
Dealing with Complexity: You can prioritize tasks and responsibilities across projects in a fast-paced environment. You like to think through complex issues and come up with effective solutions.
Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives
Agility: You thrive in a dynamic environment and aren’t afraid to change course when required.
Influence: You have strong presentation and verbal skills and are able to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. You will write compelling copy and clear internal docs.
Team work: You are energized by building relationships with people from different backgrounds and with different roles and geographical locations. Product Marketers collaborate across the Marketing team and with basically every team at Personio so you will be able to work with a range of disciplines to execute on your work.
Self-starter: You are self-motivated and can influence the teams and individuals around you
Why Personio?
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
Make an impact on the environment and society with 1 Impact Day per year
Receive generous family leave, child support, mental health support, and sabbatical opportunities
We follow an office-led, remote-friendly approach, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.
We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.